How did Scott Morrison’s campaign managers pull off their miraculous win in the last Federal election? I’m one of 36 political scientists and analysts whose response to that question has just been published by ANU Press.
My chapter looks at campaign communications, especially TV ads, and argues the Liberals were superior at both the strategic and tactical levels. Labor’s vaunted fieldwork (DVC) campaign also lacked impact. The whole book, and individual chapters, can be downloaded.