"The Professionals" tells the story of how Australian election campaigns and political parties have changed, from the pre-television era through to the social media/ micro-targeted campaigns of today. Who drives this change? The campaign professionals in the party head offices.
The book, awarded the Henry Mayer Book Prize for Australian Politics 2015, was based on my PhD research and is available from Black Inc. For more details:
Electoral Regulation Research Network / Democratic Audit Of Australia Joint Working Paper Series.
This working paper distils two presentations, one at the second Australia-New Zealand workshop on Campaign Management and Political Marketing, at the Graduate School of Government, University of Sydney on 18 July 2014, and the other to a seminar of the Electoral Regulation and Research Network, University of Melbourne.